You already know the power of your HIFU treatments. Clients love the non-surgical results, and you’ve likely seen some success from word-of-mouth or ads.
But if you’re ready to scale your bookings and dominate your local market, it’s time to tighten your strategy across four core pillars: Facebook Ads, Google Ads, SEO, and Google Maps.
We help advanced aesthetics clinics refine their marketing engines — so you can move from sporadic leads to predictable, booked-out months.
1. Facebook Ads – Scale Smart with Offers That Convert
Experienced clinics often run Facebook campaigns that “look good” but don’t actually convert.
The problem? Weak offers or confusing creative.
💥 Simplify your offer
Facebook’s feed is interruption-based. People aren’t shopping for HIFU, they’re scrolling. That’s why your ad must communicate the offer instantly.
We’ve tested countless variations, and one formula still wins:
“50% off your first HIFU session.”
It’s direct, it’s clear, and it drives volume.
🎥 Upgrade your creative strategy
Invest in short, authentic videos ideally under 30 seconds featuring client testimonials, before/after clips, or your practitioner explaining the treatment.
Add bold, readable captions with the offer front and center.
📋 Lead forms and automation
For scaling, Facebook Lead Forms are unbeatable. Pair them with an automated nurture sequence — texts, emails, and call reminders. The speed of follow-up determines your ABR (Appointment Booking Rate).
Our data shows clinics that follow up within 10 minutes convert 40–60% more than those waiting over an hour.
🧠 Let the algorithm optimize
Forget manual targeting. Facebook’s AI performs best with broad audiences and strong creatives. Just define your location radius and let the system optimize who sees your ad based on engagement and conversion history.
2. Google Ads – Maximize Conversion from High-Intent Traffic
Google Ads marketing should be your bottom-funnel powerhouse. This is where you capture people who are ready to book today.
🔍 Target “money keywords”
Focus only on high-intent searches like:
- “HIFU treatment near me”
- “Non-surgical facelift [city]”
- “HIFU face lift [city]”
Avoid broad informational terms as they drain budget without conversions.
🧭 Conversion-focused landing pages
Every ad should lead to a dedicated landing page. No distractions, just your offer, visuals, and booking call to action. Include:
- Headline: “50% Off HIFU for First-Time Clients”
- Real photos or 15s video loop
- Reviews and “as seen in” trust icons
- A form above the fold
💬 Test your follow-up workflow
We track lead response times as closely as cost-per-lead. Clinics with automated SMS + human callback sequences see up to 25% higher close rates than manual-only systems.
3. SEO – Expand Your Organic Footprint
You might already have some rankings, but advanced clinics should think of SEO as compounding visibility.
🧩 Build topical authority
Each treatment needs its own optimized page. Google rewards clear topic clustering.
Example structure:
- /hifu/
- /hifu/faq
- /hifu/before-after
📊 Benchmark against page-one competitors
Use SEO Pro Extension to analyze the top 10 results for:
- Word count (aim for the average or +10%)
- Heading distribution (number of H2s/H3s)
- Keyword inclusion in headings
🔗 Strengthen internal linking
Use keyword-rich anchor text like “HIFU facelift in London” in menus and contextual links. Interlink your service pages to increase topical authority.
When we implemented this structure for a clinic in Bournemouth, they climbed from position #9 to #2 in three months — without adding backlinks.
4. Maps – Own the Local Pack
For established medspas, dominating the Google Maps 3-Pack should be non-negotiable. Local search visibility directly impacts walk-in traffic and calls.
🏷️ Category and service alignment
Check who’s ranking #1 in your area and align your GMB category with theirs. It might be “Medpsa Clinic” or “Skin Care Clinic.”
📄 Optimize your GMB profile
- Fill in every detail
- Add your services and products (link each to its web page)
- Post weekly updates or offers
🌟 Consistent reviews
Google rewards momentum. Instead of one burst of 20 reviews, aim for 5 per week. Ask every happy client, automation can help.
🔗 One profile, one page
If you have multiple clinics, link each GMB to its own dedicated page (not the homepage). The page should include your city and treatment keyword in navigation and content.
Putting It All Together
| Channel | Focus | Scaling Tip |
|---|---|---|
| Facebook Ads | Volume & awareness | Simplify offers, automate nurture |
| Google Ads | Conversion | Use high-intent keywords & landing pages |
| SEO | Authority | Build topic clusters, benchmark competitors |
| Maps | Local domination | Consistent reviews, correct linking |
When we rolled out this full system for a high-end Poole medspa, they went from 10 to 60 HIFU leads/month and their lead-to-booking rate jumped from 22% to 37%.
Final Thoughts
If you’re already marketing your HIFU services but want better ROI, the solution isn’t more spend — it’s smarter alignment.
Your Facebook and Google campaigns should feed your CRM. Your SEO should reinforce your Maps visibility. And your reviews should validate everything else.
We specialize in connecting those dots for medspas ready to scale.
👉 Learn how we can help you increase bookings, lower cost-per-lead, and grow your clinic sustainably.
📞 07593830332
📩 tom@pureaestheticsmarketing.co.uk