By Thomas O’Grady, Founder of Pure Aesthetics Marketing
If you’re offering laser hair removal treatments at your clinic or medspa, you already know how competitive the space is. The technology is impressive, the demand is high—but so is the competition.
At Pure Aesthetics Marketing, we’ve helped 30+ Aesthetics clinics & Medspas grow by building simple, effective digital marketing systems that actually bring in clients.
In this article, I’ll share the exact strategies we use every day to promote laser hair removal, covering Facebook Ads, Google Ads, SEO, and Google Maps (Business Profile), so you can attract more clients and fill your appointment book with ease.
💡 Facebook Ads: Lead Generation That Starts With an Offer
Facebook is an interruption-based marketing platform.
People aren’t browsing Facebook thinking, “I need laser hair removal today.” That means your ad has to stop the scroll and give them a reason to reach out.
Here’s what works best in our experience:
1. Make an irresistible offer
A strong, clear offer drives response. We’ve seen “50% off your first laser hair removal session” outperform generic “book now” ads by a wide margin. It’s simple, easy to understand, and gets instant attention.
2. Use engaging creative
Video ads work particularly well for aesthetic treatments. Show your device in action, highlight the results, and let real clients talk about their experience. Keep it short—15–30 seconds is ideal.
3. Keep your targeting broad
Gone are the days of hyper-specific targeting for local businesses. The Facebook algorithm is incredibly smart now. We recommend broad targeting; just set your local area radius and let Facebook’s AI find the right people.
4. Use instant lead forms
Facebook’s built-in lead forms convert like crazy. They auto-populate user details and reduce friction. You’ll get high volume leads this way—but remember, speed to follow-up is everything.
5. Nurture leads immediately
After someone submits the form, drop them into a nurture sequence—a mix of texts, emails, and calls to encourage booking.
At Pure Aesthetics Marketing, we typically see the best results when follow-up starts within five minutes of lead submission.
🔍 Google Ads: Capture High-Intent Clients Ready to Book
If Facebook is about creating interest, Google Ads is about capturing demand.
People searching for “laser hair removal near me” or “best laser hair removal in London” already want the service—you just need to show up first and convert them.
1. Target bottom-funnel, location-based keywords
Focus your budget on high-commercial-intent keywords. Examples:
- “laser hair removal near me”
- “laser hair removal [city name]”
- “best laser hair removal clinic”
These searches signal intent to book soon, not just research.
2. Funnel traffic to a conversion-focused landing page
Avoid sending traffic to your homepage. Instead, send them to a laser hair removal landing page that includes:
- Clear offer (50% off, free consultation, etc.)
- Before-and-after photos or video
- Trust signals (testimonials, clinic accreditation)
- Easy booking or call button
3. Use offers and guarantees
Adding a limited-time offer or satisfaction guarantee can significantly boost conversions.
Example: “Try your first session risk-free—love your results or it’s on us.”
4. Follow up to increase your ABR (Appointment Booking Rate)
Even with high-intent leads, many won’t book right away. Consistent, friendly follow-ups (via SMS and email) increase your lead-to-appointment conversion rate by up to 50% in our campaigns.
🧭 SEO: Build Authority and Rank Organically
While paid ads get you quick wins, SEO builds your long-term visibility. You want Google to see your site as the definitive resource for laser hair removal in your area.
Here’s how to do it right:
1. One page per treatment
Create a dedicated page for each service. Example: one for “Laser Hair Removal,” another for “Hydrafacial,” etc. This tells Google exactly what each page is about.
2. Match competitor word counts
Use tools like SEO Quake or SEO Pro Extension (This is not sponsored btw plus they’re FREE) to analyze the word count of the top 10 results for your target keyword.
If competitors average 1,200 words, aim for about the same (or slightly higher).
3. Optimize your headings
Count how many headings (H2s, H3s) your top-ranking competitors use and how many include keywords. Then take the average and mirror it. This keeps your on-page SEO aligned with what Google already favors.
4. Use descriptive anchor text
Internal linking helps search engines understand context. Use anchor text like:
“Check out our laser hair removal London page for full pricing and treatment details.”
5. Write naturally, for both people and crawlers
Avoid keyword stuffing. Instead, include synonyms and related terms like “permanent hair reduction,” “laser treatment,” and “aesthetic clinic in [city]” to help search engines grasp topical relevance.
At Pure Aesthetics Marketing, we’ve seen clinics double their organic traffic simply by structuring their on-page content this way.
📍 Google Maps (Business Profile): Dominate Local Search
When someone searches “laser hair removal near me”, Google Maps results show above the organic listings. Ranking here is crucial for local medspas.
1. Choose the right category
Check who’s ranking in your area and match their primary category. If the top clinic uses “Laser Hair Removal Service,” use the same one.
2. Build citations and directory listings
List your business consistently across local directories (Yell, Treatwell, Fresha, etc.).
Consistency in name, address, and phone number (NAP) helps you rank higher.
3. Fully complete your profile
Include every detail—description, services, opening hours, photos, and products section.
In that products section, add each service (e.g., “Laser Hair Removal”) and link it to the corresponding page on your site.
Important: One Google Business Profile should link to one specific page—not your homepage if you have multiple profiles for different locations.
4. Get reviews consistently
Reviews are a huge ranking factor.
Don’t get 20 reviews in a week and then stop. Instead, aim for steady growth. Afew new reviews each week is far more powerful for long-term rankings.
5. Optimize your linked page
The page connected to your GMB should be directly about the service you want to rank for and include descriptive anchor text like “laser hair removal London” in your navigation and body copy.
At Pure Aesthetics Marketing, we often see a 20–30% jump in map pack visibility just by tightening up the link between the Google Business Profile and the optimized service page.
⚙️ Putting It All Together
Let’s recap how your marketing machine should flow:
| Channel | Objective | Key Actions | Outcome |
|---|---|---|---|
| Facebook Ads | Generate leads | Offer 50% off, use video, broad targeting | High-volume new leads |
| Google Ads | Capture ready buyers | Target “near me” & location keywords, landing page with offer | High-intent conversions |
| SEO | Build authority | One page per service, optimize structure & anchor text | Steady organic growth |
| Maps / GMB | Dominate local | Optimize category, get reviews, link correctly | Top local search presence |
When these channels work together, you build a full-funnel marketing system—awareness through Facebook, conversion through Google Ads, long-term growth through SEO, and local dominance through Maps.
💬 Final Thoughts
Marketing your laser hair removal services doesn’t have to be complicated. With the right offer, follow-up, and consistent optimization, you can create predictable growth month after month.
At Pure Aesthetics Marketing, we’ve seen firsthand how these tactics transform clinics—from empty treatment rooms to fully booked schedules.
If you’d like to see how this could work for your clinic, get in touch with us—we’d love to help you implement a proven system built specifically for medspas and aesthetic businesses like yours.
📞 07593830332
📩 tom@pureaestheticsmarketing.co.uk
“I am so happy with the results we have been able to achieve. We just hit our first 80k month.
Its been a whirl wind ride but the team at Pure Aesthetics marketing have been by my side all the way.”
Stacey of Beauty Sculpting Room ⭐⭐⭐⭐⭐
“Partnering with Pure Aesthetics Marketing has been a game-changer for our aesthetic clinic. We started getting leads within 24 hours. Their strategies are tailored and results-driven, which has helped us stand out in a competitive market. Highly recommend their services to any aesthetic clinic looking to get more patients!”
Hayley of Hayley’s Laser Hair Removal ⭐⭐⭐⭐⭐
“We were struggling to attract local patients, but Pure Aesthetics Marketing completely transformed our business. They helped us treble our bookings within just 2 months.”
Natalie, Brows A’more ⭐⭐⭐⭐⭐