Internal Linking & Anchor Text: 5 Proven SEO Tips for Clinics & Medspas

By Thomas O’Grady | Expert SEO for Clinics & Medspas

Introduction: Why Internal Linking Matters for Medspas

If you run a medspa, you’ve probably heard that SEO is important—but maybe you’ve been told to focus on social media, reviews, or content marketing first.

Here’s a little secret from someone who’s worked on SEO for clinics just like yours: internal linking is one of the most overlooked, but most powerful, tools for boosting your website’s rankings and getting more high-quality patient leads.

But what exactly are internal links, why does “anchor text” matter, and how do you use them to help your aesthetics clinic’s marketing??

Let’s break it down together.

What Are Internal Links and Anchor Text?

Internal links are simply clickable links that connect one page of your website to another.

The anchor text is the actual word or phrase that’s clickable (usually underlined or in a different color).

For example:

If your website has a page about laser hair removal, and you mention it in your “About Us” page, you might make the words laser hair removal a link. That’s your anchor text.

💡Fun fact: Building External links from other websites boosts SEO. Internal links keep patients navigating your own site—and that’s where the SEO magic happens!

Real-World Numbers: How Internal Links Impact Rankings

Let’s look at a case study from a leading SEO expert in the industry:

A top-performing local website with 76 internal links pointing to its main service page was ranked #1 in Google’s search results.
Another similar business with just 47 internal links was down at #26.
One more with only 31 internal links? It had dropped all the way to #47!

The difference isn’t just about quantity. The pages with the most optimized internal links & anchor text—the right keywords, in the right places—ranked higher every time.

What does this mean for you?

If your “Dermal Fillers” page has 70 links from across your site, and all those links use relevant, optimized anchor text (not just “click here” or “learn more”), you’re signaling to Google that this page is important, trustworthy, and valuable to your visitors.

5 Actionable Internal Link Building Tips for Medspas

1. Increase the Amount of Internal Links to Key Pages

Why does this matter?

Every internal link to a service or treatment page is like a vote of confidence—telling Google, “Hey, this is important!” The more links pointing to a page, the more likely it is to rank.

Example from the Field

In my experience managing SEO for clinics, we boosted a medspa’s “Microneedling” service page from page 4 to page 1 in Google by adding over 40 new internal links from blog articles, treatment FAQs, and the homepage. No new external backlinks—just better internal linking.

How Many Links Should You Have?

There’s no magic number, but aim for 50–75 internal links pointing to your core services over time. The most successful sites in the study had 76!

💡 Pro Tip:

Start by linking from:

Blog posts (mentioning services, before/after stories, FAQs)
Main navigation and footer menus
Other related treatment pages (e.g., link from Botox to Dermal Fillers or Facial Rejuvenation)

2. Optimize Your Anchor Text for Relevance and Variety

What is anchor text optimization?

Don’t just use “click here” or your business name. Use specific, relevant keywords that match what people are searching for.

Bad:

Click here
More info

Good:

Botox injections for forehead wrinkles
Laser hair removal packages
HydraFacial for glowing skin

Real Example

Looking at the earlier case study, the page ranked #1 had anchor texts like:

Roof repairs
Roof inspections
Roof replacements

Imagine you’re running an cosmetic clinic instead. Your optimized anchor texts could be:

Chemical peel treatments
Safe lip fillers in [Your City]
PRP microneedling results

Personal Tip:

I always create a list of our top 10 treatments, then brainstorm at least 5 variations of anchor text for each (see Table 1 below).

Table 1: Anchor Text Variations for Medspa Services

Service	Anchor Text Example 1	Example 2	Example 3	Example 4
Botox	Botox for fine lines	Anti-wrinkle injections	Botox treatments	Forehead wrinkle solutions
Laser Hair Removal	Laser hair removal specials	Permanent hair reduction	Smooth skin solutions	Laser hair packages
Dermal Fillers	Natural-looking fillers	Cheek enhancement fillers	Dermal filler results	Lip filler treatments
Microneedling	Microneedling with PRP	Collagen induction therapy	Scar reduction microneedling	Youthful skin microneedling

3. Strategically Place Internal Links Throughout Your Website

Where you put your links is just as important as how many you have.

Key Areas for Internal Linking:

Main Navigation Menu:
Place links to your most profitable or popular services in your top menu.
Example: “Laser Hair Removal” right up top.
Footer:
Repeat important links in the footer, but use a different anchor text variation.
Example: “Permanent hair reduction services” in the footer menu.
Body Content:
Add contextual links inside your blog posts and service pages. This is the strongest place for internal linking.

Pro SEO Insight: Google often gives the most weight to the first anchor text it sees on a page. Use your most important keyword variation in the header or main nav, then mix it up in the footer and body content.

💡 Our Company’s Pro Tip:

We always make sure every new blog post links to at least 3 key service pages, using different anchor text for each. This quickly boosts authority to your most important treatments.

4. Use Variations and Avoid Over-Optimization

Using the exact same keyword every time can look unnatural to both users and Google.
Mix it up with synonyms, related phrases, and long-tail keywords.

Why?

Keeps your content natural for readers.
Prevents any risk of looking spammy to Google’s algorithms.
Covers more search queries and user intent.

Example for Clinics:

If you’re linking to your HydraFacial service, use:

HydraFacial treatments
Signature facial for glowing skin
Deep cleansing facial at [Your Clinic Name]
Non-invasive skin rejuvenation

Quick Checklist:

Are you using different anchor texts for the same page?
Do anchor texts match the real treatments your patients search for?
Does each blog post link to at least 2-3 service pages?

5. Place Internal Links in “Power Zones”

Some places on your website carry more weight than others. The most valuable spots are:

Header (main nav): The first thing Google and visitors see.
Body content (especially near the top): Provides the most “SEO juice.”
Headings (H2, H3): If you can naturally fit a link in a heading, it’s extra powerful.
Footer: Adds extra signals at the end of each page.

Case Study

A clinic wanted to boost bookings for CoolSculpting. We added targeted internal links from:

The main “Body Contouring” page (header navigation)
A before/after gallery (body content)
Blog posts about non-surgical fat reduction (contextual links)
The footer (“Body sculpting treatments”)

Within 8 weeks, their CoolSculpting page climbed from #19 to #4 for local searches. All from internal links—no external backlinks needed!

FAQ: Internal Linking for Medspas

Q: How many internal links are too many?

A: There’s no strict limit, but focus on quality. If every paragraph has 5 links, it’s overkill. Aim for 3–7 per 1000 words, and make sure they’re useful.

Q: Will internal links alone get my clinic to #1?

A: They’re a powerful lever, but combine with strong content, technical SEO, and local business citations for the best results.

Q: Should I link to every page from the homepage?

A: Not necessarily. Prioritize your most important, high-converting service pages.

Quick Recap: How to Build Internal Links Like a Pro

Increase internal links to your most valuable pages (target 50+ over time).
Optimize anchor text with relevant, patient-friendly keywords.
Strategically place links in navigation, footers, and body content.
Mix up anchor text—avoid repetitive keywords.
Leverage “power zones”: header, headings, body, and footer.

My Personal Take: Why Internal Links Work for Medspas

I’ve helped dozens of medspas and beauty clinics boost their organic search results, often with small but consistent tweaks. Internal linking is my favorite “quick win” because:

It costs nothing but your time.
You have total control—no need to beg for backlinks.
The results are measurable: I’ve seen pages jump 10–20 spots in local rankings from improved internal linking alone.
Patients find what they need faster, so your medspa conversion rates go up, too.

Our Top Company Tips for Clinics

Keep a spreadsheet of every internal link added and its anchor text. This helps you track variations and coverage.
Update old blog posts with new links whenever you launch a new service.
Audit your site every quarter: Check for “orphan” pages (with no internal links) and add links to them.
Use Google Search Console to monitor your internal link structure and identify opportunities.

Practical Example: Your Medspa in Action

Let’s say you just started offering PDO thread lifts. Here’s how you can promote it internally:

Homepage: Add a link in the main services menu: “PDO Thread Lifts”
Blog Post: “Top 5 Non-Surgical Facelift Options”—add a paragraph about PDO threads and link it.
Before/After Gallery: Add a “Learn more about PDO thread lifts” link under relevant photos.
FAQ Page: Add an answer about recovery time, and link to the service page.

Within a few weeks, your PDO thread lifts page will start climbing the rankings—and more patients will find it.

Let’s Grow Your Medspa Together

You care about patient experience and results. We care about making sure the right patients find you. With internal linking, you don’t have to be a tech wizard—you just need a plan and a little consistency.

If you have questions, want a free internal link audit, or need help mapping out your medspa’s SEO, just reach out. We’re here to help you grow, every step of the way.

Ready to level up your clinic’s on page SEO with internal linking?
Let’s make your website a patient magnet—one link at a time!

Got a question? Drop it below or get in touch—let’s talk about your growth!